Earlier, even a few decades back, consumers had lesser options, and brands often had a monopoly over their sectors. But in the current situation, with stiff competition and end-users being spoilt for choices, there is a shift in power from brands to consumers. A customer-centric approach and excellent customer activation agents are necessary for a business to survive in today’s world!
Companies need customer activation agents to interact with the customers and push them to keep doing business. Businesses’ most significant struggle is encountering customers no longer interested in buying from them. In this case, they must ask themselves two important questions:
How can we make our customers interested again? How can we make them advocates of our brand?
This is where an activation agent comes in. If you have a background in sales and marketing and want to work in a creative role, becoming an activation agent is the best career option for you. However, you must be extremely skilled to increase your chances of getting hired.
This blog will discuss the activation agent job description and what it takes to shine in this position. Let’s keep reading!
What is a Customer Activation Agent?
A common problem most businesses face is the prospective client discarding their cart in the middle of the sales funnel! A customer activation agent needs to motivate customers to proceed to the next stage of their customer lifecycle. Thus, they must work actively with business development and management teams to design a creative marketing strategy to push customers to buy.
The most vital aspect of being a customer activation agent is brainstorming campaigns to promote new products/services, boost brand awareness, and encourage customers. However, customer activation can mean different things to different agencies, but the primary goal is to appeal to customers in a memorable way that creates an impact. An activation agent takes things to the next level that a traditional marketing agency cannot achieve. Let’s look at their role in detail.
Activation Agent Job Description: Key responsibilities
Although an activation agent’s roles and responsibilities vary from company to company, here are some of the most popular tasks performed by them:
Create an activation plan
An activation agent needs to brainstorm how to make customers engage with products and create a detailed plan and timeline to show how to get them engaged in such a way. This plan helps the entire marketing team plan strategies and execute them. A customer activation agent must orchestrate the project and oversee the marketing team’s efforts.
Maintain a calendar for campaigns and events
An activation agent needs to draw up a detailed and actionable outline of what to expect from the marketing team regarding efforts and campaigns. It must ensure that no campaigns overlap and that the timeline is realistic.
Interact with customers
A customer activation manager is usually a prominent face of the brand. They must interact with customers when required and educate them about the brand’s offerings. Although it seems obvious, an activation agent must have a basic knowledge and background of the brand, the target audience, the exact products and services being promoted, etc.
Coordinate with vendors, marketing team, and stakeholders
An activation agent’s role is a diverse and versatile one. They need to actively coordinate and be in touch with several departments within the company, including vendors, marketing agents, stakeholders, executive directors, etc.
Often, the customer activation agent is the bridge between these people; thus, they must have excellent communication skills. They might also have to report to senior management to discuss campaign initiatives, how to implement them, and forecast results. Activation agents usually present at board meetings and conferences to promote the brand.
Activations Manager Skills For Your Resume
Companies hiring activation managers and specialists look for highly skilled candidates. An activation agent job description mentions typical skill sets needed for hiring a candidate!
Here are some of the skills you need to have on your brand activation manager resume:
- A bachelor’s degree in business, marketing, and communications or any relevant field
- At least three to four years of prior work experience in a related field (marketing or sales)
- A confident public speaker with excellent communication and presentation skills
- People skills
- A creative mindset with the ability to brainstorm ideas on a deadline
- Relationship building skills
- An empathetic team leader with the ability to guide cross-departmental teams
- Proficient with Microsoft Office Suite
- Flexible to commute and travel
- Creative as well as analytical thinking
- Must have connections in the industry
- A problem-solving attitude
- Preliminary knowledge of sales and marketing
- In-depth knowledge of market research and trends in the industry.
- Has an open mindset and embraces change
- Ability to fluently speak, write, and read English
- Passionate about branding
- Must be able to identify customer needs and challenges
- Research skills
- Must be driven and have a motivation for sales
What is the Average Customer Activation Agent Salary?
Let’s take a look at the average salary for a customer activation engineer in the Middle East:
- Kingdom of Bahrain: A customer activation agent in the Manama region earns around 560 BHD per month. Salaries for this position typically range from 260 BHD to 900 BHD monthly.
- Sultanate of Oman: The average salary for a customer activation agent in Muscat, Oman, is 670 OMR monthly. The salary structure usually starts from 310 OMR (lowest) and can go up to 1060 OMR (highest) monthly.
- Republic of Iraq: The lowest average salary range for a customer activation agent in Iraq is IQD 94,32,000 per year. However, regular appraisals in companies are common.
- United Arab Emirates: A customer activation agent in Dubai earns an average of 4000 AED per month. The average cash compensation can range between AED 6000 to AED 24000.
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As agencies expand their consumer pool, there is a high demand for customer activation agents. Jobs are competitive, and only the most skilled candidates get a chance.
Therefore, if you are an aspiring activation agent, you should ensure your skills and knowledge are updated to land your desired job. Don’t forget to research the activation agent job description to find out what companies are looking for before you apply.
To be on the lookout for well-paying job opportunities in the field, check out 6 Pence. We are a leading recruitment agency in the Kingdom of Bahrain, the Sultanate of Oman, the Republic of Iraq, and Dubai, United Arab Emirates. We can help you find the job of your dreams as an activation agent.
Drop your CV with us by visiting the careers page on our website.
Frequently Asked Questions
How do I write a resume for an activation agent?
Before you write any resume, the first strategic move is to familiarize yourself with the job title. Once you understand what the job demands, you can match your skills with the requirements. A strategic move is to review relevant resume samples within the same industry. You can get ideas from examining how others successfully present their qualifications.
What is a creative activation manager?
A creative activation manager is responsible for creating, designing, and implementing marketing plans promoting a brand or a product. They must actively collaborate with a team of designers, copywriters, videographers, brand managers, etc., and develop creative strategies that appeal to the target audience.
What does an activation analyst do?
Activation analysts are tasked with the responsibility of researching and analyzing trends. They either collect data or use publicly available data to draw insights for creating actionable strategies.
What is a field activation officer?
Companies that need to market, merchandise, and sell products hire a field activation office. Their roles and responsibilities include organizing and supervising the day-to-day activities and ensuring everything runs smoothly. They are typically involved with the planning, directing, organizing and controlling the process of producing goods.