In the fast-moving consumer goods (FMCG) sector, it is important to understand that companies have to become quick and efficient while balancing the key challenges in the sector. Additionally, addressing constantly changing consumer needs while optimising the total cost of ownership and maintaining supply chain resilience remains a major priority. This is why an outsourcing service is essential – outsourcing will enable the FMCG sector to reduce operational complexity, access skilled resources, and enable companies to scale quickly.

If you are trying to find the best partner to support your outsourcing in the FMCG sector, here are the reasons why outsourcing adds value. Along with this is a list of the top 10 partners providing outsourcing services, with 6 Pence leading the way.

Why FMCG Companies Are Turning to Outsourcing

FMCG firms will face increasing pressure to adopt an outsourcing model to maintain their competitiveness in a dynamic and complex industry. The key benefits of having an outsourcing model are as follows:

• Out There in the Market: Outsourcing research, training, or logistics allows companies to speed up product launches or expand into new markets.
• Flexibility/Scalability: A flexible staffing model maintains a roof-race to resource adjustments in reaction to market-driven or seasonal changes.
• Costing: There are fewer manual costs associated with recruitment and operational overhead, allowing for savings and a more concentrated effort directed towards core competencies.
• Skill: Outsourcing firms have specialist knowledge across all sectors of HR, logistics, sales, compliance, etc.

Similarly, using outsourcing provides an opportunity for FMCG companies to focus on core innovation while relieving themselves of time-wasting back-office functions, like payroll. compliance and administration. Additionally, many companies face hiring challenges either because of a large talent squeeze or due to the easing of hiring regulations, particularly in the GCC. If this is true for you, a reliable outsourcing partner can seamlessly provide skilled individuals to you as a bridge without a long-term hiring process.

Additionally, the fast-paced FMCG landscape necessitates the ability to respond immediately to changes in consumer behaviour. Outsourcing partners who provide local market experience and speed to the hiring process give brands the ability to persistently respond. Whether it is sales promoters for a new product launch or temporary seasonal warehouse staff, outsourcing partners will allow your business to deploy resources where and when you need them.

Top 10 Outsourcing Companies for FMCG Businesses

Below are the 10 outsourcing companies that FMCG brands are using both globally and regionally:

1. 6 Pence – Specialised Outsourcing Solutions throughout the GCC.
6 Pence is a regional outsourcing leader for trusted FMCG brands across the UAE, Bahrain, Oman, and Iraq. With expertise ranging from supply chain personnel to outsourced sales teams, 6 Pence offers workforce solutions with local market insight, compliance, and end-to-end solutions.

Their core competencies include:

• Sector-based recruitment, in terms of sales, warehouse, and merchandising
• Compliance with regulations across the GCC
• Employee management and payroll administration
• Flexibility to cope with the seasonal staffing requirements

2. Accenture

Offers integrated outsourcing for distinctive supply chains, procurement, and digital transformation services that large FMCG customers may require. Accenture has a significant global reach that can offer multinational companies the flexibility required to gather tech-enabled outsourcing capability for complex logistics needs. Accenture’s framework features “intelligent operations,” combining artificial intelligence, data analytics, and human intervention to manage sourcing, distribution, and inventory logistics processes.

3. Genpact

Genpact specialises in process outsourcing that is driven by analytics for finance, supply chain, and customer operations. They partner with FMCG companies to improve order-to-cash cycles, minimise inventory leakage, and implement lean warehouse practices. Their approach involves providing operational intelligence to help manage process analytics, particularly at a high-volume level.

4. Outsized

Outsized connects rapidly expanding companies in emerging markets with flexible, on-demand talent. They carefully formulate their ‘curated talent’ solutions with industries such as FMCG and financial services in mind. They are a fantastic option for companies looking to form agile teams without full-time hiring. Outsized is particularly relevant to companies in the MENA region, as it helps them manage marketing, operations, and digital transformation.

5. Teleperformance

It specialises in customer experience outsourcing, which includes multilingual support and technical help desks. Teleperformance enables FMCG brands to operate 24/7 customer care, manage product enquiries, and support e-commerce-related customer enquiries in emerging markets.

6. TASC Outsourcing

TASC Outsourcing is a UAE-based business that supplies staffing, payroll, and PRO support services, demonstrating solid regional expertise. FMCG’s clients range from local distributors to multinational retailers with on-ground sales promoters, merchandisers, and warehouse workers in the UAE. TASC often receives praise for onboarding speed and multilingual recruiting teams.

7. Adecco

Offers flexible staffing and recruitment services for any temporary or scaling FMCG operation. Adecco connects companies with short-term and project-based talent across 60 different countries. Their workplace management partly helps companies flex labour to meet demand when launching products or adjusting during peak demand, which is a distinct advantage.

8. Hays

A recruitment outsourcing provider with strong experience in hiring in the FMCG supply chain and finance space. Hays is very good at placing mid- to senior-level professionals in roles like category managers, supply chain planners, and financial controllers, professionals who help SMEs drive their logistics and FMCG strategy.

9. Sutherland Global Services

Provides back-office support and customer service outsourcing, incorporating human and AI skills. They also provide digital transformation services for FMCG companies seeking to automate repetitive or administrative tasks, increase order processing speed, and reduce service delays across customer-facing platforms.

10. Manpower Group

ManpowerGroup is a global leader in workforce solutions and provides manpower, payroll, and outsourced services to many businesses across multiple industries, including FMCG. They have local offices in multiple countries in the Middle East, which facilitate flexible staffing, HR consulting, and temporary labour solutions. It also supports rapid growth, simplified expansion, and more seasonal hiring. This flexibility can be particularly beneficial for individuals working in FMCG businesses that require varying amounts of labour.

Final Thoughts

In this highly competitive and fast-paced FMCG space, outsourcing can assist in providing the flexibility, cost savings, and focus on growth you need. Whether you are trying to build a responsive sales team in the Middle East, manage your logistics without having to employ more people, or remain compliant while working across multiple areas, a great outsourcing partner can be the difference. Out of the companies reviewed, 6 Pence stands out with its regional capabilities, agile staffing models, and fully compliant end-to-end support.

FMCG brands can achieve more with less when choosing a trusted and scalable outsourcing partner like 6 Pence, and their internal team will have more time and resources to spend on brand growth and customer retention.

Also Read: Affordable promoters for seasonal marketing campaigns in GCC