Quality candidates are now a rare gem for companies, making recruitment a real hurdle. Research says candidates drive the job market today, and recruiters are mere job sellers. Gone are the days of printing job ads, and phone interviews have almost become history. In such cases, how do you find the right people to fill your job vacancies?
The best way to engage the modern workforce is by building successful digital recruiting strategies. Are you still not prepared for these new norms? Our guide will help you build extraordinary strategies and ease your recruitment process.
What are Digital Recruiting Strategies?
Before we look out for the different digital recruiting strategies, let us understand what digital recruitment is. It describes the process of sourcing, identifying, evaluating, selecting, and hiring candidates with modern technologies for multiple job roles.
It includes using social media, job boards, career websites, mobile recruiting, etc., to reach the vast talent pool.
According to resources, 99% of Fortune 500 companies use ATS (Applicant Tracking System) for recruitment. This has not only been their recruitment process but has also helped them reach the right talents. With digital tools, you can extend your talent hunt beyond geographic boundaries and enable remote hiring.
Traditional vs. Digital Recruiting Strategies
Recruiters spend a lot of time posting job ads and hiring top talents. This includes manually handling paper resumes, sorting candidates, gathering orientation documents, etc. This results in digression from high-impact priorities or recruitment core activities.
The digital recruitment process ensures fastening the hiring process, making it highly efficient and budget-friendly. However, some activities like interviewing candidates cannot be better performed by machines. But tasks like document gathering, candidate assessment, and sending interview notifications can be automated.
It means you can transform some parts of the traditional recruitment process into an automated system. Digital recruiting strategies automate repetitive manual tasks and focus on activities that require human effort and judgement.
Why Should You Have Digital Recruiting Strategies?
Before we move to building digital recruiting strategies, let us know if it is really needed in your company. For that, you must first look into the advantages of digital recruitment.
Broader Reach
A digital recruitment marketing strategy can help you attract and hire employees globally without geographical limitations.
Improved Efficiency
Such a strategy can improve hiring process efficiency by reducing time and cost-per-hire. For example, digital recruitment tools can automatically source candidates and screen resumes, thus reducing the time to hire.
Boost ROI
The time required to fill a vacant position is reduced with digital recruitment due to the automation of repetitive manual tasks. This, in turn, reduces the cost-per-hire while enabling your reach to top talents, thus boosting ROI.
Top Tips for Building Digital Recruiting Strategies
The transition from traditional recruitment strategies to digital hiring may feel daunting. However, to improve your process, we have compiled top tips for building digital recruiting strategies for you.
Develop a Strong Digital Brand
You must create a fabulous online presence before delving into the digital recruitment process. Almost all top companies globally are investing in employer branding online. The chances of losing potential candidates increase if you aren’t one among them.
Firstly, you must determine your company’s mission, values, and visual identity. This helps you to define your brand and ensure people remember you clearly. Next, build an SEO-friendly website and improve your presence on multiple social media channels.
To keep your audience engaged with your brand, you must create and share valuable content. Additionally, try to respond to comments and reviews and establish yourself as an authority. This helps in building trust and attracting talent.
Finally, you must track the progress of your branding strategy and fill up gaps, if left any.
Choose the Top Digital Recruitment Platform
Digital platforms indeed expose you to huge audiences. But what if they aren’t the ones you want to target? Therefore, to reach the right audience, you must know where to look for them. You can choose a single platform depending on the target location, industry, or multiple ones to increase your chances of success.
However, job boards and social media are the most popular ways of reaching top talents today.
Job Boards
Identify the right ones while using job boards for Internet recruitment marketing strategies. For example, an international or remote job board can be helpful if you aren’t hiring candidates based on location. Similarly, choosing niche job boards is better if you target specific industry professionals.
Social Media
Social media, on the other hand, is the top platform for digitally diverse recruitment. You pay and advertise your job vacancy on social media platforms, e.g., LinkedIn, Facebook, Instagram, etc., to reach out to a broader pool of talent.
These can be more effective if you are active and have hundreds of followers. Social media lets you network, search for prospects, and engage with potential talents.
Use Recruitment Marketing Tactics.
The essential feature for a successful recruitment is having a well-defined recruitment marketing strategy. Firstly, you must focus on developing your brand and then on strengthening its branding. You can use certain marketing methods, like
- Building a talent pipeline and engaging with them regularly
- Inbound and outbound marketing practices to attract top talents
- Leverage referrals and internal recruitment tactics to search for suitable candidates
No matter what marketing method you choose, you must monitor your performance. Some popular marketing metrics include time-to-fill, quality of hire, conversion rate, open job views, and candidate engagement.
Prioritise Candidate Experience
If you aren’t prioritising candidate experience, all your recruitment efforts will suffer. Resources say candidates with poor recruitment experience reject job offers the most. At times, such experiences can even affect your company’s reputation, especially when they share negative reviews with others.
According to research, 72% of candidates with poor recruitment experience shared feedback online or with someone directly. Therefore, you must focus on creating an excellent candidate experience by
- Outlining employee responsibilities clearly in job ads
- Make the application and hiring process simple and effective
- Provide timely responses and feedback
- Be transparent and consistent throughout all the hiring stages
- Using a combination of automation tools and recruiter judgement
Whenever you create an excellent candidate experience, you can improve the quality of hires, boost reputation, and fill vacancies faster.
Use Software for Recruitment
You can use multiple tools like an Applicant Tracking System, Candidate Relationship Management system, and more. These tech solutions ease your recruitment process, improve candidate engagement and build a stronger talent pipeline.
Additionally, they help you respond to candidates timely and build strong bonds. Above that, it makes the whole hiring process unbiased and allows you to choose people depending on their merits.
Optimise Hiring with Data and Insights
Finally, performance tracking is essential in any digital recruitment strategy. It helps you adjust and optimise your processes and look for areas needing improvement.
However, you must first define your performance tracking metrics, like cost, time to hire, etc. You then need to use different systems for insights into various bottlenecks in your strategy. Finally, make changes to your digital recruiting strategies as required.
How Does 6 Pence Help With Recruitment?
High-quality digital recruiting strategies can improve your overall hiring efforts. You can attract a wider pool of professionals globally and hire talents without geographical limitations. In addition, by automating some of your manual tasks, these strategies reduce your time to hire and its related costs. However, if digital hiring isn’t your cup of tea, contact us today!
With 6 Pence, you can streamline your digital recruiting strategies with ease. We are the leading staff outsourcing company in UAE, Iraq, Bahrain, and Oman, connecting with top talent. Give 6 Pence a try and see how we make recruitment simple!
Also Read: 5 Tips to Improve Your Human Resource Employee Relations
Frequently Asked Questions
What are the digital recruitment strategies?
Digital recruitment strategies refer to creating and posting job ads on multiple platforms, from job boards and career websites to social media, improving candidate experience, leveraging marketing strategies, and performance tracking. The main objective of such strategies is to attract a wider candidate pool and hire top talents in the company in less time, cost, and effort.
What is an example of digital recruitment?
One example of digital recruitment is using ATS or Applicant Tracking System to source candidates and filter resumes according to company requirements. Reviewing and ranking resumes by matching criteria requires less than a second. Therefore, recruiters can consider only the first few ranked applications for further hiring process.
What are the benefits of digital recruitment?
There are several advantages of digital recruitment, including a faster and more efficient hiring process, access to a vast talent pool, improved candidate experience, and reduced costs. By using digital recruitment tools, you can automate various tasks and streamline the recruitment process, resulting in better outcomes for employers and candidates.
