Ensuring employee engagement is the most critical task for organisations, but it brings fruitful results. Employees are one of the essential pillars of any successful business; your company gets distorted when that breaks. Therefore, you must plan employee engagement strategies to improve employee retention and better business productivity.
Generally, the first step of keeping employees engaged is offering a new benefits package or office perks like a gym membership. These assure better job satisfaction and improved employee engagement rates for companies. Similarly, companies can implement numerous other strategies for employee engagement, as shared in this article.
A Brief Introduction to Employee Engagement Strategies
Research says companies with the highest employee engagement rate are 21% more profitable than others. Employee engagement tracks your employees’ motivation and passion for their work. It is interconnected with the job satisfaction of an individual in the company.
The employee engagement best practices include assessing existing problems, working on new solutions, and implementing changes to ensure employee satisfaction. An engaged employee focuses on making meaningful contributions to the company instead of working for a paycheck.
Most employees are dissatisfied with a company when they don’t feel valued or appreciated. Even though the management might be compensating them fairly, learning employee engagement tactics is necessary for companies.
What Should Employee Engagement Strategies Outline?
Employee engagement strategies are a plan that details how you will keep your workers engaged. It should outline a few necessary things, like
- How will you measure employee engagement
- What are your goals for improving those metrics
- What is your budget for engagement-related initiatives
- Mention the tactics for how you will improve employee engagement
Benefits of Implementing Employee Engagement Strategies
There are numerous benefits of introducing successful employee engagement programmes in an organisation. An engaged employee is self-motivated and has a clear understanding of their job.
The management must recognise the significance of their contributions to the company, making them feel valued. Furthermore, recruiters must focus on employees’ training and development and help the staff grow individually. This, in turn, helps the company scale.
Listed below are a few benefits of employee engagement.
- Better customer satisfaction
- Improve productivity and efficiency
- Reduction of employee burnout
- Lowered absenteeism
- Reduced workplace stress
- Higher retention and a lower employee turnover rate
- Enhanced company culture
- Better business outcomes
- Greater collaboration and creativity
- Higher employee advocacy
How to Set Up Employee Engagement Strategies?
The first step to creating employee engagement campaigns is to measure the existing levels of commitment among the staff.
But how to measure employee engagement? One easy way is to conduct an anonymous survey about their feelings towards the company, their work plans, etc.
Now, here are a few areas that leave a significant impact on employee engagement:
- Work-life balance
- Communication and goal setting
- Autonomy and challenge
- Organisational transparency
- Rewards and recognition
- Training and development programs
- Compensation and benefits
The next step is to focus on the goals for improving the metrics. Think of all your employees’ problems and derive a solution to them.
However, you must set a budget for such initiatives. It helps you choose the best way to satisfy your employees without affecting your company’s financial health.
Ensure you are realistic, clear about responsibilities and flexible while planning employee engagement strategies.
Top 7 Employee Engagement Strategies for HRs
You can implement numerous strategies to improve your employee engagement in business. However, we have listed the top 7 employee engagement best practises for your help.
Recognise and Reward Employees
Showing appreciation for your employees’ hard work boosts their morale and motivates them to work better. You must recognise and reward employees such that they stay motivated and enthusiastic about work.
This helps in building a positive workplace culture and improves productivity.
Promote Healthy Work-Life Balance.
Promoting healthy work-life balance in a company creates an atmosphere of trust and understanding between recruiters and employees. It makes them feel valued and respected in the workplace.
A healthy work-life balance ensures employees have flexible working hours with regular breaks such that they remain stress-free. Additionally, you can provide paid parental leave, on-site daycare facilities, access to healthcare coverage, and other perks.
Offer Professional Development Opportunities.
Investing in employees’ professional development opportunities allows them to broaden their skills and industry knowledge. Most employees today look for a company that focuses on their continuous growth.
You can provide employees access to industry-leading experts, create internship programs, mentorship courses, etc.
Thus, it helps you increase job satisfaction and employee motivation, which generates better
Always keep your employees updated about what the management is doing. You can use strategies like organisation meetings, weekly team updates and newsletters, and more to let them know how serious you are about their well-being.
Employees feel satisfied when they know what you plan for their improvement. This, in return, assists in increasing employee engagement and reducing turnover.
Give an Ear to Your Employees
Companies seeking team engagement strategies must focus on employees’ concerns and ideas. You can conduct a survey to understand your workers’ problems. An anonymous survey allows employees to share their concerns freely, especially if it concerns their seniors and managers.
You must immediately develop a solution to any problem and implement them for the better.
Additionally, consider your employees’ ideas and try implementing them to make them feel valued.
Use Out-of-Office Activities
You can build escape rooms for your team members to promote a fun and dynamic teamwork environment. Companies are investing in team-building activities, including organisational camping trips and volunteer work, to improve employee engagement.
Celebrate Achievements, Birthdays and Special Occasions
You must celebrate the best days of your employees to keep them satisfied and happy working for you.
For example, recruiters can celebrate small to significant achievements, employee birthdays, give a proper send-off while exiting, etc. Creating a good organisational culture is essential to keep employees engaged for long.
How to Measure the Effectiveness of Employee Engagement Strategies?
No tools can help you measure the effectiveness of employee engagement strategies unless your employees speak. However, there are a few ways to get better insights into the impact of your strategies on employees.
Conduct Pulse Surveys
These surveys explore individual topics closely or look further into how your teams feel about the company. It delivers real-time employee feedback that you can use to measure the efficiency of new strategies to drive employee engagement.
Conduct Engagement Surveys
These surveys explore how employees think and feel about the organisation, their problems, areas of strength, understanding trends, and more. It gives a detailed view of employee engagement rates before and after implementing your strategies.
Measure Employee Engagement Metrics
You can measure different employee engagement metrics to identify the effectiveness of your strategies. It includes employee turnover rate, absenteeism, net promoter score, etc.
However, these metrics vary from one company to another, so you must focus on what works best for your company.
How Can 6 Pence Help Your Business?
Employees are the most valuable asset of any company. Organisations must invest in improving their engagement rates to meet desired goals. In this guide, we have shared numerous employee engagement strategies. You can always try them and see a positive impact on your overall business performance.
If you are looking for a comprehensive solution that can take the load off your shoulder while helping you grow your business, then consider 6 Pence. We are one of the leading staff outsourcing and HR recruitment provider in the GCC.
Our expert team not only helps find the best talents for your company but also helps with payroll management, paperwork processing, and other HR-related services. Timely salary disbursal and round-the-clock HR e-service assistance allow employees to seek documentation, track leave applications, etc., to create engaged and satisfied workers.
To know more, connect with us today!
Frequently Asked Questions
What is the employee engagement strategy in HR?
The employee engagement strategy aims to increase employees’ attachment and engagement with the company.
What is meant by the 4Es of employee engagement?
The 4E’s of employee engagement breaks down as Engage, Empower, Enhance and Enable.
What are the methods of engagement?
There are numerous ways of employee engagement, like community meetings, encouraging two-way communication, investing in training and development, celebrating achievements, and more.